Over the last 5 years, I’ve been steering the marketing strategy for Backcountry Essentials in Bellingham, WA. I developed a multi-channel marketing strategy that included a website rebuild, Ecommerce implementation, logo redesign, social media management, digital advertising, and email marketing campaigns. It’s been just awesome to see this brand explode and local business thrive. Here’s a few of the highlights:

• Increased website traffic by 760%

• Increased IG followers by 780%

• Increased revenue 3x in 4 years

• Increased subscriber list by 200%

• Designed new logowear including, shirts, hats, hoodies and stickers

• Partnered with a brewery to make our own limited edition beer

• Enabled online booking/reservations for rentals and shop services

• New store signage and awning after logo redesign